How optimizing the customer experience in healthcare can drive better patient outcomes.
Implications for pharma organizations in the inevitable shift from price to value.
Building multi-channel marketing capabilities requires a clearly defined operating model.
How organizations can implement global marketing efforts that recognize, and can be adapted to, local market needs.
Adopting an agile approach to analytics and applying Lean Thinking can help deliver relevant insights faster.
Taking a forward-looking competency-based approach to accelerate the development of patient access talent.
Establishing a global harmonized asset change control process requires engagement, local ownership, and a change in mindset.
Adding science to the art of sales can dramatically increase sales effectiveness.
Upgrading the skills and competencies of market access professionals and developing new processes that effectively integrate the various disciplines is crucial to ensure access and maximize value.