/Tag: multi-channel marketing

[Case Study] A New Commercial Model: Improving Patient Access through Integrated Personal and Non-Personal Promotion

Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.

By |2019-04-17T09:33:17+00:00April 17th, 2019|Perspectives|Comments Off on [Case Study] A New Commercial Model: Improving Patient Access through Integrated Personal and Non-Personal Promotion

[Podcast] Building Global Multi-Channel Marketing Capabilities – Obstacles and Key Success Factors

"The ability to make your solution scalable on a global level depends on your ability to target the right markets with the right solutions." - Jerry Julian | Director, Global Program Management - Multi-channel Marketing, Sanofi

By |2019-04-03T12:26:39+00:00April 3rd, 2019|Perspectives|Comments Off on [Podcast] Building Global Multi-Channel Marketing Capabilities – Obstacles and Key Success Factors