Perspectives2018-05-01T15:23:33+00:00

Perspectives

[Case Study] A New Commercial Model: Improving Patient Access through Integrated Personal and Non-Personal Promotion

April 17th, 2019|

Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.

[Podcast] Building Global Multi-Channel Marketing Capabilities – Obstacles and Key Success Factors

April 3rd, 2019|

"The ability to make your solution scalable on a global level depends on your ability to target the right markets with the right solutions." - Jerry Julian | Director, Global Program Management - Multi-channel Marketing, Sanofi

[Article] Change Initiatives Can Succeed

March 28th, 2019|

Change management is the currency of successful organizations, yet it often fails. The ability to adapt and flourish requires understanding what promotes success and what factors doom change initiatives to fail. Measuring and proving the value of change promotes the future capacity to adapt, transform, and be agile. Read here for more insights on approaches for reaching success with change management.

[Listicle] Houston We Have a Problem: How to Turn Problems Into Opportunities to Future-Proof Your Organization

January 21st, 2019|

Problems “land” on managers’ tables every day. In some organizations fixing problems seems to be the main activity. We propose the following four suggestions for turning problems into the fuel that propels the organization into the future.

[Listicle] Five Tips for Succeeding in Biopharma with Multi-Channel Marketing (MCM)

December 19th, 2018|

Here are 5 tips from Bill Fleming’s podcast on ‘Capabilities Needed to Succeed in MCM’ that can help your company make strides to reach the remaining 60% of your target professional market when your sales force only reaches 40% of it.

[Article] Building Global Multi-channel Marketing Capabilities: Typical Obstacles and Key Success Factors

December 18th, 2018|

Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.

[Listicle] Got Organizational Change? 8 Actions to Boost Employee Engagement & Adoption

December 10th, 2018|

Too often organizational change is highly chaotic, causing a downward spiral in employee engagement and productivity. A pivotal difference between successful change efforts and those that fail: effective change management.

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