Perspectives

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[Listicle] Five Tips for Succeeding in Biopharma with Multi-Channel Marketing (MCM)

Here are 5 tips from Bill Fleming’s podcast on ‘Capabilities Needed to Succeed in MCM’ that can help your company make strides to reach the remaining 60% of your target professional market when your sales force only reaches 40% of it.

By |2018-12-21T05:17:26+00:00December 19th, 2018|Perspectives|Comments Off on [Listicle] Five Tips for Succeeding in Biopharma with Multi-Channel Marketing (MCM)

[Article] Building Global Multi-channel Marketing Capabilities: Typical Obstacles and Key Success Factors

Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.

By |2018-12-19T12:41:21+00:00December 18th, 2018|Perspectives|Comments Off on [Article] Building Global Multi-channel Marketing Capabilities: Typical Obstacles and Key Success Factors

[Listicle] Got Organizational Change? 8 Actions to Boost Employee Engagement & Adoption

Too often organizational change is highly chaotic, causing a downward spiral in employee engagement and productivity. A pivotal difference between successful change efforts and those that fail: effective change management.

By |2018-12-12T02:13:16+00:00December 10th, 2018|Perspectives|Comments Off on [Listicle] Got Organizational Change? 8 Actions to Boost Employee Engagement & Adoption

[Article] Providing Patients Better Access Through Collaboration

Simultaneously creating value for patients, suppliers of medicines and the healthcare system is a win/win/win proposition.

By |2018-10-18T13:28:33+00:00October 17th, 2018|Perspectives|Comments Off on [Article] Providing Patients Better Access Through Collaboration

[Article] How To Work With Japanese Organizations: 7 Tips For A Better Understanding

This article outlines some critical factors to consider and provides practical recommendations when working with a Japanese firm.

By |2018-10-05T14:07:16+00:00October 5th, 2018|Perspectives|Comments Off on [Article] How To Work With Japanese Organizations: 7 Tips For A Better Understanding

[Article] How Japanese Organizations Work: To Change, Mobilize the Power of Groups

Expect it to take three times as long to change in a Japanese organization as it needs to establish new norms.

By |2018-09-27T13:28:39+00:00September 27th, 2018|Perspectives|Comments Off on [Article] How Japanese Organizations Work: To Change, Mobilize the Power of Groups

[Article] Creating an agile, future proof, company culture

A “future proof” company is one that is able to anticipate, adapt and capitalize on emerging opportunities. It is able to prosper in a paradoxical world.

By |2018-09-12T15:59:30+00:00September 11th, 2018|Perspectives|Comments Off on [Article] Creating an agile, future proof, company culture

[Podcast] Establishing a Continuous Improvement Culture in Sales Operations

Geoff Zassenhaus talks with us about his lessons learned from establishing a Continuous Improvement culture at Novartis US Sales Operations.

By |2018-09-12T11:04:53+00:00August 21st, 2018|Perspectives|Comments Off on [Podcast] Establishing a Continuous Improvement Culture in Sales Operations

A fresh consulting experience

Valeocon merges with Baseline to become Oxygy, the management consulting business of international law firm Bird & Bird. Click here to find out more.