Here are 5 tips from Bill Fleming’s podcast on ‘Capabilities Needed to Succeed in MCM’ that can help your company make strides to reach the remaining 60% of your target professional market when your sales force only reaches 40% of it.
[Article] Building Global Multi-channel Marketing Capabilities: Typical Obstacles and Key Success Factors
Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.
Too often organizational change is highly chaotic, causing a downward spiral in employee engagement and productivity. A pivotal difference between successful change efforts and those that fail: effective change management.
Simultaneously creating value for patients, suppliers of medicines and the healthcare system is a win/win/win proposition.
This article outlines some critical factors to consider and provides practical recommendations when working with a Japanese firm.
Change management should start as soon as the discussions about the need for a change are being initiated.
Expect it to take three times as long to change in a Japanese organization as it needs to establish new norms.
A “future proof” company is one that is able to anticipate, adapt and capitalize on emerging opportunities. It is able to prosper in a paradoxical world.
KP Jimmink shares his lessons learned from helping companies embark on and succeed in digital business transformation efforts.
Geoff Zassenhaus talks with us about his lessons learned from establishing a Continuous Improvement culture at Novartis US Sales Operations.