/Perspectives

[Case Study] A New Commercial Model: Improving Patient Access through Integrated Personal and Non-Personal Promotion

Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.

By |2019-04-17T09:33:17+00:00April 17th, 2019|Perspectives|Comments Off on [Case Study] A New Commercial Model: Improving Patient Access through Integrated Personal and Non-Personal Promotion

[Podcast] Building Global Multi-Channel Marketing Capabilities – Obstacles and Key Success Factors

"The ability to make your solution scalable on a global level depends on your ability to target the right markets with the right solutions." - Jerry Julian | Director, Global Program Management - Multi-channel Marketing, Sanofi

By |2019-04-03T12:26:39+00:00April 3rd, 2019|Perspectives|Comments Off on [Podcast] Building Global Multi-Channel Marketing Capabilities – Obstacles and Key Success Factors

[Article] Change Initiatives Can Succeed

Change management is the currency of successful organizations, yet it often fails. The ability to adapt and flourish requires understanding what promotes success and what factors doom change initiatives to fail. Measuring and proving the value of change promotes the future capacity to adapt, transform, and be agile. Read here for more insights on approaches for reaching success with change management.

By |2019-03-29T10:13:29+00:00March 28th, 2019|Perspectives|Comments Off on [Article] Change Initiatives Can Succeed

[Listicle] 5 Tips to Making Sure That Projects Work for the Business And Not Vice-Versa

In our rapidly changing world, executing projects well is an important success (or even survival) factor. Here are a few tips that might help.

By |2019-03-07T07:57:48+00:00March 7th, 2019|Perspectives|Comments Off on [Listicle] 5 Tips to Making Sure That Projects Work for the Business And Not Vice-Versa

[Podcast] Looking at Collaboration Through an International Lens

In our latest podcast, Nobu Ota, Partner at Valeocon experienced in change management, is interviewed on his experiences and insights for collaborating internationally.

By |2019-02-05T18:58:19+00:00February 5th, 2019|Perspectives|Comments Off on [Podcast] Looking at Collaboration Through an International Lens

[Listicle] Houston We Have a Problem: How to Turn Problems Into Opportunities to Future-Proof Your Organization

Problems “land” on managers’ tables every day. In some organizations fixing problems seems to be the main activity. We propose the following four suggestions for turning problems into the fuel that propels the organization into the future.

By |2019-01-25T05:50:09+00:00January 21st, 2019|Perspectives|Comments Off on [Listicle] Houston We Have a Problem: How to Turn Problems Into Opportunities to Future-Proof Your Organization

[Listicle] Five Tips for Succeeding in Biopharma with Multi-Channel Marketing (MCM)

Here are 5 tips from Bill Fleming’s podcast on ‘Capabilities Needed to Succeed in MCM’ that can help your company make strides to reach the remaining 60% of your target professional market when your sales force only reaches 40% of it.

By |2018-12-21T05:17:26+00:00December 19th, 2018|Perspectives|Comments Off on [Listicle] Five Tips for Succeeding in Biopharma with Multi-Channel Marketing (MCM)

[Article] Building Global Multi-channel Marketing Capabilities: Typical Obstacles and Key Success Factors

Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.

By |2018-12-19T12:41:21+00:00December 18th, 2018|Perspectives|Comments Off on [Article] Building Global Multi-channel Marketing Capabilities: Typical Obstacles and Key Success Factors

[Listicle] Got Organizational Change? 8 Actions to Boost Employee Engagement & Adoption

Too often organizational change is highly chaotic, causing a downward spiral in employee engagement and productivity. A pivotal difference between successful change efforts and those that fail: effective change management.

By |2018-12-12T02:13:16+00:00December 10th, 2018|Perspectives|Comments Off on [Listicle] Got Organizational Change? 8 Actions to Boost Employee Engagement & Adoption

[Article] Providing Patients Better Access Through Collaboration

Simultaneously creating value for patients, suppliers of medicines and the healthcare system is a win/win/win proposition.

By |2018-10-18T13:28:33+00:00October 17th, 2018|Perspectives|Comments Off on [Article] Providing Patients Better Access Through Collaboration