Here are 5 tips from Bill Fleming’s podcast on ‘Capabilities Needed to Succeed in MCM’ that can help your company make strides to reach the remaining 60% of your target professional market when your sales force only reaches 40% of it.
[Article] Building Global Multi-channel Marketing Capabilities: Typical Obstacles and Key Success Factors
Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.
Too often organizational change is highly chaotic, causing a downward spiral in employee engagement and productivity. A pivotal difference between successful change efforts and those that fail: effective change management.