Building global MCM capabilities that can be leveraged across all markets promises significant economies of scale. So let's take a look at what the local differences are that need be considered and the challenges of deploying MCM globally, and how biopharma companies can set themselves up for success.
"The ability to make your solution scalable on a global level depends on your ability to target the right markets with the right solutions." - Jerry Julian | Director, Global Program Management - Multi-channel Marketing, Sanofi
Change management is the currency of successful organizations, yet it often fails. The ability to adapt and flourish requires understanding what promotes success and what factors doom change initiatives to fail. Measuring and proving the value of change promotes the future capacity to adapt, transform, and be agile. Read here for more insights on approaches for reaching success with change management.